Follow data from scattered source systems to trusted dashboards and AI, and switch between a warehouse, a lake and a lakehouse to see what changes.
Walk through eight steps, from scattered spreadsheets to governed data that dashboards and AI assistants can both rely on.
A data warehouse stores cleaned, structured tables for fast reporting. A data lake stores raw data of any kind cheaply and applies structure when it is read. A lakehouse puts warehouse features on lake storage. Most companies we work with end up with layers of each: raw history, cleaned data and business models.
| Attribute | Data warehouse | Data lake | Lakehouse |
|---|---|---|---|
| Best for | Structured business data and fast, trusted reporting | Large or varied data: events, logs, documents, images | Teams that want both, on one copy of the data |
| How data is stored | Tables in a relational database, schema defined on write | Files in object storage, schema applied on read | Open table formats (Iceberg, Delta Lake) on object storage |
| Storage cost | Higher per terabyte | Lowest | Low |
| Query experience | Plain SQL, fast for analytics | Needs a query engine such as Dremio or Spark | SQL through Snowflake, Databricks or another engine |
| Main risk | Cost and rigidity as data volume and variety grow | Becoming a swamp without modeling and governance | More moving parts to design and operate |
| AI readiness | Strong for structured data; documents live elsewhere | Holds the documents AI needs, but needs curation first | Tables, documents and vector search in one governed place |
| Typical stack | PostgreSQL or Snowflake, dbt, Lightdash or Power BI | S3, Kafka, Spark, Dremio, Superset | Iceberg or Delta Lake, Snowflake or Databricks, dbt |
| Our example | Multi-brand franchisor reporting portal on dbt and PostgreSQL | Restaurant franchisor data lake on Kafka, Spark and Dremio | Snowflake and Databricks consulting |
Whichever architecture you choose, AI assistants and agents give accurate answers only when the data beneath them is consistent, documented and permissioned. If you can check every item below, you are ready to point AI at your data.
Related: Data engineering consulting services · Private AI workspace · AI consulting services
Tell us where your data lives today and what you want from reporting and AI. We will recommend a path.